The brief was to capture this spirit & movement of India bouncing back. This campaign is a salute to the relentless spirit of India and only a leader brand like Activa can do this kind of salutation. Each one of us are doing our bit to get India back on its feet. As we look at our country and how it is getting back into shape, we felt that actually all of us are contributing towards it by being the two wheels of India. Activa is synonymous with the two wheels moving India. Titus Upputuru, Creative Head, Taproot Dentsu said, “Activa has been around for two decades & having by far the best visibility across length & breadth of the country. In this journey, as a true & trustworthy mobility partner, Activa – the highest selling scooter brand in India, symbolises ‘India Ke Do Pahiye’ delighting millions of Indians.” Ushering in the wave of positivity, the film showcase how each one of us in our own capacity, represent the resilience, determination and dedication with which our country is emerging stronger. The film salutes the spirit of all active Indians as they stand united to overcome these challenges. The idea was about ‘We not Me’ - showcasing how just like Activa, the nation & its active people together – ‘India ke 2 Pahiye’, are the two wheels of progress. Wheels Spinnin' around my brain Driving you insane Wheels Rolling 'round my head Going through the red She wanna shake you No way to save you She got me shot, I'm fallin' I'm blowin' it out Know what I'm talking about She gonna ride you Wanna slide you Ain't no fakin' She wanna take you out You betcha right She's gonna spin you 'round Wheels. Speaking on the campaign, Yadvinder Singh Guleria - Director, Sales & Marketing, Honda Motorcycle & Scooter India said, “The campaign emphasizes upon India’s Diversity, Equality & Inclusivity in taking the nation forward amidst the challenges of the new normal post-pandemic.
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